Use low-cost tactics to accomplish stretch goals.

As an example, I contracted employees for specific projects to avoid adding to long-term payroll. Projects have a tendency to expand and fill whatever time is budgeted to them. So, break large undertakings into smaller, well defined projects with clear goals, measurable milestones, and finite time lines.

Assemble all the talent you need, give them the freedom to come up with crazy ideas, but strictly enforce all deadlines. Doing so empowers your team, saves time and money, but gives you the option to change contractors or adjust the process if things don’t work out the way you first thought.

This method minimizes risk, accomplishes more with less, and enables your company to achieve what most competitors can’t even imagine…